The ultimate goal of every business should be to reach what is called net zero emissions. In a nutshell, in order to reach net zero you need to comprehensively reduce your emissions to as close as zero as possible. The remainder is neutralized with carbon offsets.
The first step to get to net zero is to calculate your emissions as accurately as possible. Make sure to keep some extra headroom – 10% should be sufficient – when you’re calculating, so you have a reasonable margin of error. Next, start to draw up a plan for how you can rapidly cut down on your emissions. Start with the largest greenhouse gas contributors, such as air travel or other fossil fuel usage.
Once you’ve gone as far as you can, set a goal for next year to go even further. To neutralize the remaining emissions, sign up for Offsetta and purchase a matching amount of high quality carbon offsets. No technical integration is needed – you can make a direct purchase from the dashboard – and it takes less than ten minutes from start to finish.